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9 Tips to Launching Your First Email Program Using Pardot’s Engagement Studio
If you’ve worked in marketing automation platforms, chances are you’ve felt it. That heart-sinking, gut-wrenching, headache-inducing feeling of sending out an email in error. Early in my career, my...
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Don’t Keep Your Prospects Waiting: Empower Them with Automated Scheduling
Most of us are familiar with how simple it is to schedule a reservation for our favorite restaurant on OpenTable, or to order and schedule a delivery from that same restaurant using a service like...
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Now versus Then: The Evolution of Marketing Metrics
Every marketer knows that measuring the results of their marketing efforts is key to success. If you don’t examine and analyze the performance of your email or ad campaign, industry event, website...
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5 Tips to Prevent Your Latest MarTech Project from Becoming Shelfware
Have you ever taken a look at the usage data and metrics in your recently rolled out MarTech solution and realized that your shiny new tool isn’t being used? And, if people aren’t using it, why did...
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Why Segmentation Is Critical to Personalization and Engagement
Consumers are bombarded with marketing messages – some relevant, most not. Whether a consumer reacts to seeing an ad, email, social post or marketing deliverable really depends on whether the content...
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If You Want Your Email Campaigns to Be Successful, Make Sure You Have a Solid...
If your team builds email campaigns in your marketing automation platform, you likely already understand the importance of QA. And even if you don’t build and send out emails, you’ve likely received...
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How To Extract Leads From Marketo Using Python
The world of marketing is an endless sea of opportunities to automate tedious and repetitive tasks with programming. These days, much of the required automation can be done natively within MAP and CRM...
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How to Hire Right: When It Comes to Your Team’s Success, Chemistry Is Everything
In November of 1984, production began on what would become one of the most beloved movies of all time. Years had been spent developing the script, shopping it to studios, and meticulously selecting...
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Beneath the Surface of Marketing Automation App Development
Back in 2009, Apple trademarked the phrase “There’s an app for that,” spurring a running joke that there’s a mobile phone application for anything a person might possibly need. If the joke was true...
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Two Simple Tools for Building and Improving Relationships in a Remote World...
Are you a good listener? Do you consider yourself a kind person? What’s the connection between these two questions? Listening and kindness have always been important to building successful...
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4 Handy Tricks for Working With the MCAE (Pardot) Landing Page Builder
If you’re like me, you were excited about the drag-and-drop landing page builder released for the Marketing Cloud Account Engagement (the platform formerly known as Pardot) and the Lightning App in...
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Five Critical Project Management Tips That Boost the Client Experience
Have you ever worked with a project manager who not only kept your project on track, but also made the experience a positive one? While some may think of project managers as the taskmaster who keeps...
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5 Best Practices for Designing Winning Email Templates
Sending emails is a tried-and-true marketing tactic – and they deliver massive ROI. According to Hubspot, email marketing generates $42 for every $1 spent. That’s why 4 out of 5 marketers would rather...
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5 Tips to Accelerate Lead Response Times
Picture this: You’re in the market for a new car, so you do a little research online and browse some dealership websites and fill out a few interest forms online. You find two comparable cars you like...
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6 Steps to to Fixing a Broken Marketing or Sales Operations Process
I’m a problem solver. While I’m currently a solutions architect at BDO Digital today, I was once a marketing and sales operations manager. It was my job to help my organization get to the root of...
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BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS Functionality in...
Over the past year and a half, almost every demographic has relied even more heavily on technology to remain in touch with family and friends. Even those who were reluctant to fully embrace digital...
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Tips for Cleansing Your Account Engagement (Pardot) Database
If you had to guess, how much clutter would you say is currently in your Account Engagement (formerly Pardot) database? Would you say you’re always at or above your prospect limit? Do you sometimes...
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How to Report on Your Pardot Engagement Studios in Salesforce
If you run lead nurturing campaigns or complex automations in Pardot’s Engagement Studio, you may have noticed that the standard, out-of-the-box reporting capabilities leave a little to be desired....
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Demand Expansion: The Unsung Hero of Revenue Growth
I’ve spent over 15 years helping companies transform their marketing strategies to better connect with their customers. In that time, I’ve found that marketing is a lot of things: invigorating,...
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6 Daily Rituals to Keep Your Marketo Instance in Tip-Top Shape
We hear it from doctors, veterinarians, and mechanics: simple preventive measures we take now can help prevent more serious issues in the future. The same principle holds true for your Marketo...
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Marketing In A Tough Economy: How to Make Every Dollar Count
It’s a tough economy, and many businesses are pulling back on their marketing investments. Traditionally, marketing has been regarded by executive staff as more of a cost center than a revenue...
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Lead Gen vs. Demand Gen: What’s the Difference and Why Should You Care
Prospects, pipelines, and demand funnels, oh my! Marketing lingo continues to evolve, often causing confusion among marketers — even within the same company! Alignment around terminology is essential...
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Documentation 101: Writing Documentation That Anyone Can Use
It is time for that dreaded topic: documentation. Everyone needs it at some point, but most people hate creating it. Often, it’s because they lack the time, tools, references, or knowledge to do it...
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How to Assign Final Grades to Leads and Create Dynamic Lists in Pardot
If you’ve been following our 3-part blog post series, you are building the knowledge you need to set up Pardot the right way to effectively score and qualify marketing leads. In part 1, we explored...
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What Is Engagement Marketing?
Did you check your social channels today? I’m guessing you did. How many advertisements for products and services did you see? Did any of them catch your eye? Did you click through to learn more? Did...
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Two New Marketo Features That Will Save Your Emails and Forms from Bot Attacks
Last year, bad bots make up just over 25 percent of all website traffic. These bots can wreak havoc on your marketing automation system, from skewing activity tracking and reporting to generating...
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Mental Health and the Modern Marketer: 3 Strategies to Help You Cope When...
If we take anything away from the Great Resignation, it should be this: employees have reached a breaking point where “just a job” just isn’t enough. Years of pandemic-induced isolation, skyrocketing...
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Making the Move to Marketo
Practical Advice for a Seamless Migration You’ve decided to make the move to Marketo. Congratulations on making a great decision on your journey to marketing maturity. While Marketo is built for speed...
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Boost Your Campaign Confidence With Engagement Marketing
I used to flinch when I was asked to show marketing ROI. “That’s not how marketing works!” I’d say to anyone who would listen. “You don’t show return on investment. You can’t measure awareness....
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Understand Marketing’s Impact by Optimizing Adobe Marketo Measure
In today’s world, every business is keeping a close watch on budgets and productivity. Marketing departments are no exception to this rule. In fact, marketers may be feeling even more pressure now...
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How to Calculate Lead Interest in Pardot
Digital body language consists of all of the online activity and behaviors you collect when someone visits your digital assets — such as your website or social channels. The pages they visit and...
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3 Tips for Building Work Relationships that Last
I recently celebrated my seven-year work anniversary at BDO Digital (formerly DemandGen). There have been changes during that time — team members and clients who have come and gone — but also many...
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Get, Keep, Grow: The Strategic Value of Customer Scoring for Demand Generation
As marketers, we understand the importance of being customer-centric in our demand generation efforts. Keeping your ideal customer at the center of your demand generation strategy is a must if you...
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How Digital Transformation Helps Marketers Meet Their Goals and Grow
Digital Transformation is no longer a buzzword – it’s the way of business today. Catalyzed by the pandemic, the hybrid workplace and the ever-increasing importance of delivering an exceptional and...
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4 Common Email Rendering Issues in Microsoft Outlook and How to Fix Them
In my last article, I provided some tips on how to build a better email newsletter. But what if, after spending all that time designing your beautiful newsletter, Microsoft Outlook doesn’t render it...
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Keep Them Coming Back for More: How to Create a Customer Scoring Program
Last month, my colleague discussed the benefits of developing a customer scoring program (and why you can’t just duplicate your lead scoring program). So, now that you’ve made the case to your...
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5 Best Practices for Switching to a Contacts-Only Approach in Salesforce
For CRM users, duplication is the enemy. Duplicate contact and company data can lead to wasted time, mistakes when engaging with prospects, and a poor customer experience. So why are there two objects...
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6 Best Practices for Hosting Successful Demand Generation Webinars
Webinars have been an effective marketing tool for many years — and during the pandemic, they were one of the only ways to connect with prospects and customers. As a result, their popularity is...
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Make Your Customers Feel Welcome in Every Room of Your Company’s House
Historically, Marketing, Sales, Customer Service, and IT have operated as single rooms with closed doors (and soundproof walls). That’s because tight integrations between different processes,...
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5 of the Best Project Management Software and Tools in 2022
I’m a very organized person. I love staying on top of my tasks and projects, and I’m fortunate that I found my passion for project management very early in my career. As a result, I’ve had the...
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What Marketers often Overlook When Determining Customer Lifetime Value (and...
Your VP just asked you to create a monthly report and dashboard that includes this key business metric: Customer Lifetime Value (CLV). A quick Google search uncovers some straightforward formulas...
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How Digital Transformation Is Driving CX
The pandemic forced organizations to undergo rapid and vast digital transformations. The silver lining is that by adopting digital tools, businesses have found new ways to improve operations, reduce...
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How to Build a World-Class Team During a Period of Rapid Growth
Throughout my career as a leader, manager, and coach, I’ve followed one key guiding principle when it comes to organizational development: Build a World-Class Team. That truly is my mission and I say...
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6 Key Roles in a Demand Generation Marketing Team
As a marketer, creating demand for your products and services is your top priority. Enter demand generation – the practice of nurturing prospective leads to conversion. The mission for any demand...
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The Top 3 Universal Rules of Business My First Mentor Taught Me
When we start our careers, some of us are lucky enough to have a boss who is also a mentor. They share their years of experience with us in the hopes that we will not make the same mistakes they did....
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Key Takeaways from a Masterclass in Demand Generation, with BDO Digital & Adobe
BDO Digital’s D3 methodology is a holistic model for driving growth through high performance demand generation. What exactly does that mean, and how can you apply the methodology to your own business...
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Yes, Salesforce Is Part of Your MarTech Stack (so Treat It That Way)
MarTech is kind of our thing. We’ve been instrumental in helping some of the world’s leading sales and marketing teams manage their most critical sales and marketing systems. We’ve helped hundreds of...
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Direct Mail Is Back, and Here to Stay – Here’s Why
You’ve probably noticed that your mailbox is a little emptier lately – and it’s because marketers have largely written off direct mail as an expensive, antiquated and ineffective marketing tactic. But...
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How to Create a Positive Morning Routine That Sets the Tone for Your Entire Day
This past March marked my third anniversary with DemandGen (now BDO Digital). When I first joined the company, it was my first time working from home with an entirely distributed remote workforce. I...
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6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to...
As marketers, we’re well aware of the impact our efforts have on driving revenue. However, historically, proving it hasn’t been easy. Pinpointing the exact moment a prospect or lead makes the decision...
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