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6 Common Attribution Models that Can Demonstrate Marketing’s Contribution to...
As marketers, we’re well aware of the impact our efforts have on driving revenue. However, historically, proving it hasn’t been easy. Pinpointing the exact moment a prospect or lead makes the decision...
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6 Secrets to Winning a Marketo Revvie Award
Marketing is all about making your company’s products and services shine, and the reward you reap for those efforts benefits the company’s bottom line. Beyond the KPIs and ROI, though, wouldn’t it be...
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Making a Good First Impression: 10 Tips for Landing Pages and Forms That Convert
There have been countless articles over the years comparing marketing to dating (Forbes has even gotten in on it), and for good reason. Landing pages and forms are the first date in your marketing...
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Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is...
August 2021: This article has been updated with features and functionality made available after the original publish date of November 2020. Since BDO Digital’s Demand Generation Group provides...
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How to Create a Positive Morning Routine That Sets the Tone for Your Entire Day
This past March marked my third anniversary with DemandGen (now BDO Digital). When I first joined the company, it was my first time working from home with an entirely distributed remote workforce. I...
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Managed Services Put You in the Driver’s Seat
You have a fixed head count, but you need the capacity to produce more outbound campaigns. Perhaps product marketing wants webinars, sales wants roadshows, and your international teams are looking at...
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Set It & DON’T Forget It: Four Tips to Freshen Up Your Foundational Marketing...
Foundational strength is important in building a solid house, a healthy body — and also a powerful marketing strategy. The most common foundational marketing programs include Lead Scoring, Lead...
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3 Trends Shaping Email Marketing Over the Next Decade (No, Email Is Not Dead)
For years now, many have claimed that email marketing is dead. The most common criticisms I’ve encountered call email an overly saturated and outdated channel, predict that new tools will completely...
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Direct Mail Is Back, and Here to Stay – Here’s Why
You’ve probably noticed that your mailbox is a little emptier lately – and it’s because marketers have largely written off direct mail as an expensive, antiquated and ineffective marketing tactic. But...
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Campaign Attribution Demystified: Introducing DemandGen Campaign Attribution...
“Do you know exactly how much revenue each of your marketing campaigns has earned this year? OK, if not exactly, how about approximately?” Are you laughing? Or crying? Either way, you’re not alone:...
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Making Decisions Easier: 3 Tricks for Moving Forward When You Feel Stuck
I’m in the middle of a significant home remodel project. It’s all a bit stressful, but not nearly as nerve-wracking as the prep work: selecting a contractor and picking out all the new things for my...
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Get A+ Results from your Marketing Agency: 5 Tips for a Successful Partnership
You’ve hired an agency. Now what? At DemandGen, we have a detailed checklist for every step from start to finish, from the signature on a new Statement of Work to celebrating a project’s success....
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Marketo at Enterprise Scale: Key Strategies to Build a Robust CRM Integration...
Running Marketo at Enterprise Scale, that is an instance with more than a million records, requires a much greater level of knowledge and careful design to keep the lead machine running smoothly. As we...
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Selecting Winners: Successful Recruiting for Sales
I’ve been very successful using a process called Selecting Winners which was developed by Barry Shamis, an expert in recruiting, hiring, and retention. I won’t go into all the details of Barry’s...
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Look, New MarTech! 3 Steps to Avoid the Perils of Shiny Object Syndrome
Who doesn’t love a great Marketing conference? The energy, the excitement, the vast experience of admired leaders imparted to hungry marketers from the main stage… Let’s be honest, though. While most...
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Yes, Salesforce Is Part of Your MarTech Stack (so Treat It That Way)
MarTech is kind of our thing. We’ve been instrumental in helping some of the world’s leading sales and marketing teams manage their most critical sales and marketing systems. We’ve helped hundreds of...
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Using Technology to Bridge the Customization Gap
When working with clients we often get requests for advanced form features besides the standard request for form validation. During the development phase, we always look to optimize the user experience...
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Make Building a Stellar Partner Relationship One of Your New Year’s Resolutions
As my hometown prepared to host the supermoon on January 1st, I spent the hours identifying how to turn my clients into Super Clients. As the moon grew bigger, I designed engagement plans to exceed my...
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The 3 Ds of Successful Demand Creation
Earlier this month, DemandGen CEO David Lewis introduced the Demand Generation Framework, a holistic model for driving revenue growth across Marketing, Sales, and Customer Service. Comprised of three...
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Key Takeaways from a Masterclass in Demand Generation, with BDO Digital & Adobe
BDO Digital’s D3 methodology is a holistic model for driving growth through high performance demand generation. What exactly does that mean, and how can you apply the methodology to your own business...
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